I saw his video also. As much as I respect and appreciate what Hawkeye was trying to do , I have to disagree with him. I don't find money that big of an issue. Yes I pop a few dollars on a premium day from times to time but hey , its a free to play game. The devs aren't making this game because its their weekend hobby , its their career .
A few issues I've noticed with him is that he's been making clips for almost 2 years but in his last one , he STILL had not managed level 40 ?
I also not one single time noticed his premium timer turned on. Just spending $1.99 once a month on single weekend day of play can make a massive difference.
I think a lot of people get the misconception that free to play games mean "100% free game".
I've been playing these type of games for over 7 years now. World of Tanks , Smite , Blacklight Retribution , Neverwinter , Dreadnaught .....ect. They all offer a premium time service of some sort and this is usually their main source of steady income to fund future work on the game.
TLDR ...I think costs could maybe be reduced 1-5% , but I understand why they are what they are. All FTP models work almost identically to this game. It shouldn't be a big enough issue to make people stop playing .I know how the models work , I'll be playing for many years to come.